Popular Pizza
Read case III-2, Popular Pizzas (Links to an external site.), and respond to the research objectives. What are the consumption habits of pizza and smoothie by PP and the competition? Develop demographic and life style profiles of the customers of PP and the competition. Identify relevant strategies for the growth of Popular Pizza based on this research. This paper should be between four to six pages. This paper should be treated as a case study analysis that incorporates these questions into the overall analysis. The format of a case study analysis is: Briefly provide a summary of the case. State the fundamental problem of this case (different from the symptoms) State two to three of the viable alternatives to resolve the fundamental problem of this case. Include the pros and cons of each. State and justify your recommended solution to this case.
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