Select a specific company that conducts operations globally and analyze their marketing activity in at least two different countries with significantly different cultures. Exclude discussing McDonald’s in China, Japan, and India, because these are universally-known examples.
Use and underline specific class textbook terms and concepts in your analysis.
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Book: Introduction to Global Business: Understanding the International Environment & Global Business Functions
Book Authors: Gaspar, Arreola-Risa, Bierman, Hise, Kolari, and Smith
Examples of respected news sources are the following: Wall Street Journal, Forbes, Fortune, globalEDGE, IMF, and World Bank. Please be advised that citing Wikipedia, blogs, movies/documentaries will not be considered an acceptable source.
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